Products related to Economy:
-
Implicative Marketing : For a Sustainable Economy
This book is a manifesto for responsible marketing.Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down.As a result, today’s marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability.Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met.Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption. Implicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.
Price: 19.99 £ | Shipping*: 3.99 £ -
Manufacturing Consent : The Political Economy of the Mass Media
A detailed and compelling political study of how elite forces shape mass media. Edward S Herman and Noam Chomsky investigate how an underlying elite consensus structures mainstream media.Here they skilfully dissect the way in which the marketplace and the economics of publishing significantly shape the news. This book reveals how issues are framed and topics chosen, and the double standards underlying accounts of free elections, a free press, and governmental repression between Nicaragua and El Salvador; between the Russian invasion of Afghanistan and the American invasion of Vietnam; between the genocide in Cambodia under a pro-American government and genocide under Pol Pot. What emerges from this ground-breaking work is an account of just how propagandistic our mass media can be, and how we can learn to read them and see their function in a radically new way.
Price: 12.99 £ | Shipping*: 3.99 £ -
The Impatience Economy : How Social Retail Marketing Changes Everything
The balance of power has changed. Consumers have more power and control than ever before. They want everything NOW. Gone are the days when consumers were restricted to brick-and-mortar stores, websites, or even app experiences. Social Retail Marketing (SRM(TM)) is the future. Marketing is now as much about digital engagement and data as storytelling.The book lays out the data, the strategy, and the tools to effectively reach, sell, and serve consumers inside social media and messaging channels. Discover the future of marketing in this groundbreaking book, The Impatience Economy(TM).
Price: 15.99 £ | Shipping*: 3.99 £ -
The Political Economy of European Security
What is the relationship between private actors and international institutions in global governance, as institutions such as the EU develop aspects of political authority once in the sole domain of nation states?Important areas of recent EU development have been immigration, security, and defense policies.Are these EU policies the result of strategic imperatives, or are they also driven by the political economy of markets?Kaija Schilde argues that answers require evaluating the EU in the comparative tradition of the political development of authority.Drawing on industry documents, interviews, interest group data, an original survey, and comparative political theory, The Political Economy of European Security demonstrates that interest groups can change the outcomes of developing political institutions because they provide sources of external capacity, which in turn can produce authority over time.In this way, the EU is like a developing state in its relationship with interest groups.
Price: 90.00 £ | Shipping*: 0.00 £
-
Free market economy or planned economy?
The choice between a free market economy and a planned economy depends on the specific goals and values of a society. A free market economy allows for individual freedom and competition, which can lead to innovation and efficiency. However, it can also result in inequality and lack of regulation. On the other hand, a planned economy allows for more control and distribution of resources, but it can stifle individual initiative and innovation. Ultimately, the decision between the two depends on the balance a society seeks between individual freedom and social equality.
-
Why market economy and not planned economy?
A market economy is preferred over a planned economy because it allows for individual freedom and choice in economic decision-making. In a market economy, prices are determined by supply and demand, leading to efficient allocation of resources. Additionally, competition in a market economy encourages innovation and productivity, driving economic growth. On the other hand, a planned economy, where the government controls production and distribution, can lead to inefficiencies, lack of innovation, and limited consumer choice.
-
What is data protection and security?
Data protection and security refer to the measures and practices put in place to safeguard data from unauthorized access, use, or disclosure. This includes protecting data from cyber threats such as hacking, malware, and phishing attacks, as well as ensuring compliance with privacy regulations and laws. Data protection and security also involve implementing encryption, access controls, and regular data backups to prevent data loss and maintain the integrity of sensitive information. Overall, data protection and security are essential for maintaining the confidentiality, integrity, and availability of data.
-
Is there consumer protection in a free market economy?
Yes, consumer protection exists in a free market economy. While free market economies prioritize competition and minimal government intervention, they also recognize the need to protect consumers from fraud, unsafe products, and unfair business practices. Governments in free market economies often establish laws and regulations to ensure consumer protection, such as product safety standards, truth in advertising laws, and consumer rights to seek redress for grievances. Additionally, independent organizations and consumer advocacy groups often play a role in monitoring and advocating for consumer protection in free market economies.
Similar search terms for Economy:
-
Data Rules : Reinventing the Market Economy
Price: 43.00 £ | Shipping*: 0.00 £ -
The Data Economy : Tools and Applications
Tools from macroeconomics and finance to incorporate the central role that data plays in the economyThe most valuable firms in the global economy are valued largely for their data.Amazon, Apple, Google, and others have proven the competitive advantage of a good data set. And yet despite the growing importance of data as a strategic asset, modern economic theory neglects its role.In this book, Isaac Baley and Laura Veldkamp draw on a range of theoretical frameworks at the research frontier in macroeconomics and finance to model and measure data economies.Starting from the premise that data is digitized information that facilitates prediction and reduces uncertainty, Baley and Veldkamp uncover the ways that firm-level data choices resonate throughout the broader macroeconomic and financial landscapes. With The Data Economy, Baley and Veldkamp put forward a broad research agenda with a formal yet accessible approach, offering an analysis of the data economy and its welfare effects that will be of interest to practitioners, researchers, and graduate students.The tools presented, many of them information-related methods from macroeconomics and finance, are theoretical but introduced with careful attention to how they can inform or enable measurement.Applications include assessing the economic worth of data and unraveling its influence on the structure of production, inflation, and pricing dynamics; firm and investor behavior; advertising; market power; and asset pricing.Baley and Veldkamp bring readers to the cutting edge of this novel research area, equipping them to formulate their own theoretical advances and policy analysis.
Price: 50.00 £ | Shipping*: 0.00 £ -
Service Management and Marketing Principles : Competing in the Service Economy
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences.This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations.Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world.This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics.It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services.
Price: 35.99 £ | Shipping*: 0.00 £ -
Protection Racket 29 Economy Hardware Bag
The Protection Racket 29 Economy Hardware Bag is perfect for musicians who prioritise ease and protection for their gear during transport. This sturdy case crafted from high abrasion-resistant 600 denier Racketex polyester is not only water-proof but also remains resilient in various climatic conditions. Its wide flat design helps distribute the weight of up to 2-3 cymbal stands evenly preventing any strain when carrying. The addition of a coffin-style opening allows for effortless access to your equipment while dual webbing handles and a shoulder strap simplify transportation. For security the zippers are interlocking providing an option to use a padlock for safekeeping during travels.
Price: 27 € | Shipping*: 0.00 €
-
What is more important, data protection or privacy?
Both data protection and privacy are important, but they serve different purposes. Data protection focuses on safeguarding the information collected and stored by organizations, ensuring it is secure from unauthorized access or breaches. Privacy, on the other hand, is about giving individuals control over their personal information and how it is used. Both are essential for maintaining trust and security in the digital age, and organizations should prioritize both data protection and privacy to ensure the safety and rights of their users.
-
How are planned economy and shortage economy related?
A planned economy is a system in which the government controls and regulates production, distribution, and prices of goods and services. In a planned economy, resources are allocated based on a central plan rather than market forces. A shortage economy occurs when there is a lack of goods and services available for consumers due to factors such as poor planning, inefficiency, or external shocks. In a planned economy, the risk of a shortage economy is higher as the government may not accurately predict or meet the demands of the population, leading to imbalances in supply and demand.
-
What is the difference between social market economy, free market economy, and planned economy?
A social market economy combines elements of both a free market economy and a planned economy. It allows for private ownership of businesses and resources, while also implementing government regulations to ensure fair competition and social welfare. In contrast, a free market economy relies on minimal government intervention, allowing businesses to operate with little regulation. On the other hand, a planned economy is centrally controlled by the government, with decisions regarding production, distribution, and pricing made by central authorities.
-
How can a strong economy be combined with climate protection?
A strong economy can be combined with climate protection by implementing policies and practices that promote sustainable development and green technologies. This can include investing in renewable energy sources, promoting energy efficiency, and incentivizing businesses to adopt environmentally friendly practices. Additionally, implementing carbon pricing mechanisms and regulations to reduce greenhouse gas emissions can help to protect the climate while also fostering economic growth. By integrating climate protection into economic policies and practices, it is possible to achieve a strong economy while also addressing the urgent need to combat climate change.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.